Visual+Literacy

This message, shows how much Americans eat per year, day, minute, and second. It is meant to show how the average American over eats. And although the point is clear, and the visual representation is comprehensible, it could be more visually organized so that the point was made more pertinent. At this point a person would walk by the sign and look at it, not taking the time to read what it said, because it does not draw attention in the right way to itself.

The perception of this piece is highly misleading. The figure ground is well utilized, the small pictures, however have little to do with the content of what this visual literature is trying to convey. This visual literature does not have a particular hierarchy, making this piece less then functional with its message. If this piece were rearranged begging with the 127 chickens are eaten per minute, then placed the 600 million after wards, and then had 8 billion section, and then lastly the 20 billion section, then it would flow more easily for the viewer, and would make it easier to visualize. Not only that, but the words do not gather attention. Nor do the words million and billion draw attention. People tend to look at numbers, and if only the numbers are big and bold, while the word million and billion are not, then people will be confused as to why 600 is in front of the 8. And so the million and billion should be bolded and drawn attention to as well using color. There is no contrast between the colors, and so once again nothing brings attention to itself, and as for the background color, it washes out the entire idea of visual appeal or attention. If these things would all be correctly, and maybe deeper, and richer more vibrant colors were used for the signs, and the sign maybe had a way to be more vibrantly colorful with a background that did not detract from the content of the words, then this sign would be a very good informational piece.